Via Gizmodo — Inflatable Bikini Life Jacket Harnesses The Life-Saving Power of Boobs [Flotation Devices]

The “Bay Watch” bikini life jacket concept is brilliant on three levels: It can help save lives, it is much more attractive to wear than traditional life jackets and your likelihood of being saved by a male lifeguard in the area probably increases ten-fold when you are wearing it. Plus, it looks as though there is some additional padding in the rear to achieve J-Lo levels of buoyancy.